From Footfall to Conversion: How In-Store Experience Is Becoming the Real Differentiator
With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.
Designing for the Festive Season: Lessons From Both Sides of the Counter
Golubhai Badalia Diamonds , Kolkata, operates on both sides of the trade — as a manufacturer and as a retailer. The company offers valuable insights into how India’s festive season shapes the future of design, production, and consumer trust.
Lighthouse India Fund invested INR 284 crores in Kushal’s Fashion Jewellery
Lighthouse invests INR 284 crores in Kushal’s Fashion Jewellery in a Series B funding round
Radhika Apte Inaugurates India’s First Divine Lounge in Pune
The lounge at Ranka Jewellers, Pune has a commendable collection of solitaires and replicas of the Kohinoor and Hope diamonds
GIVE THEM AN EXPERIENCE
Experiential Retail Marketing
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